Date
2011
Auteur
Mot clés
- Effectiveness
Url accès
http://resources.convio.com/P2PBenchmarkReport.html
Autre titre
P2P Benchmark Report
Notes
Peer-to-peer fundraising events like walks, races and rides have become a staple for nonprofit fundraisers, often bringing in more revenue than any other fundraising campaign throughout the year. These peer-to-peer fundraising events rely on supporters to register for, participate in, and fundraise on behalf of the organization as part of the experience. The advent of online fundraising and tools like Convio TeamRaiser™ have enabled fundraisers to easily register online, set up a personal fundraising webpage, and reach out to friends and family via email and social networks to garner support and solicit donations. This paper will outline how to measure the success of such fundraising events, and offer industry benchmarks across clients using Convio TeamRaiser™ for online event fundraising."The benchmarks offered in this study reflect in-depth research of 48 different organizations and 1,845 events in the United States and Canada utilizing Convio TeamRaiser™ event registration and online peerto-peer fundraising tools from January 1, 2009 to December 31, 2010. Collectively, these organizations bring in more than $1 billion in event fundraising per year" -- p.3http://www.convio.com/signup/guides/peer-to-peer-event-fundraising/P2P-Event-Fundraising-Resources.html
Éditeur
Convio